Pictures In Motion - getting your message across
Topics of Interest
Information Architecture | Content Strategist | Website Design | Bio | Contact
We all respond to external stimuli. Whether it's the sound of a bird, the site of a sunset, or the smell of toast. Media incorporates the sites and sounds of life to illicit a response from its audience. In time we might even get to smell the toast...
As a professional Information Architect, Content Strategist, Writer, Producer, and Director who started out in theatre, worked in television, and now develops websites for the Internet, here are some ideas for those who hope to reach an audience through their Internet website:
Be Effective
Today, in order to be effective, your website must be more than an online brochure for your business. It must personify not only the brand, but the people behind the brand. Don't waste people's time. Know your audience. Present the best path to the information your users seek..
Be Engaging
A sure fire way to be effective is by engaging your website visitors. Every element of your site counts - from the images and the words you choose, to the path you set for your visitors to get the information they seek. By caring what's important to your user, you will not only gain their interest, but their trust and ultimately, their business...
Be Real
With so much hype out there, people have a very well tuned radar to alert them to marketing hype. Be sincere and speak in the first person. What is the differentiator between your product and the competition? Is there a way to bring your audience into the mix by having them share their experiences and feel like they are part of your community?