Pictures In Motion - getting your message across
Topics of Interest
Information Architecture | Content Strategist | Website Design | Bio | Contact
We all respond to external stimuli. Whether it's the sound of a bird, the site of a sunset, or the smell of toast. Media incorporates the sites and sounds of life to elicit a response from its audience. In time we might even get to smell the toast...
Corporate websites today not only need to get their marketing message across, but even more importanly, connect with their targeted audience so that their users will take action, interact with the brand, and have the type of online experience that can go viral. As a consultant, in addtion to setting out to exceed the business goals of every client, I also feel it is even more important to find the message and content that connects with people and design a site that ensures a good user experience. The best way to accomplish this is to:
Be Effective
Today, in order to be effective, your website must be more than an online brochure for your business. It must personify not only the brand, but the people behind the brand as well as the type of consumer you are targeting. Don't waste people's time. Know your audience. Present the best path to the information your users seek..
Be Engaging
A sure fire way to be effective is by engaging your website visitors. Every element of your site counts - from the images and the words you choose, to the path you set for your visitors to get the information they seek. By caring what's important to your user, you will not only gain their interest, but their trust and ultimately, their business...
Be Real
With so much hype out there, people have a very well tuned radar to alert them to marketing hype. Be sincere and speak in the first person. What is the differentiator between your product and the competition? Is there a way to bring your audience into the mix by having them share their experiences and feel like they are part of your community?